WINDOW
CONCEPTS

& In-Store Experience for  

Conceptual Art Direction
Design Considerations

Scalable Innovation

The ability to scale the concept's WOW factor for flagship retail needs.

Movement

The ability to attract attention from smartphone zombies with the help of motion.

Fluid Window Layout

The ability to move visual elements to gracefully fill window spaces of varying dimensions.

Visibility

The careful consideration of readability, sightlines, and natural light.

Mood Board
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CONCEPT
ONE

01: Perpetual Motion

The idea of a strong, contemporary woman in perpetual motion,
expressed by mechanical movements.
01: Standard Windows
 
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01: Flagship Windows
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CONCEPT
TWO

02: Social Movement

The idea of inspiring women to conquer anything, sharing their
achievements through an interactive motion picture.

#SCULPTEK  #ATHLETA

02: Standard Windows
 
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02: Flagship Windows
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