The ability to scale the concept's WOW factor for flagship retail needs.
The ability to attract attention from smartphone zombies with the help of motion.
The ability to move visual elements to gracefully fill window spaces of varying dimensions.
The careful consideration of readability, sightlines, and natural light.
This interactive art installation attracts attention while generating shareable social media content, marrying 1800’s vintage zoetrope technology with modern smartphone technology in a meaningful, symbiotic manner.
The digital shutter speed of a smartphone’s video camera replaces the need for a zoetrope’s rotating slit viewfinder, pairing the old & new technologies together. Without the deliberate use of a smartphone camera, the stroboscopic animation will not be visible.
Watch & Share our hidden animation with your phone’s video camera! #SCULPTEK #ATHLETA
9 in 10 Americans own a smartphone, making the animated content highly accessible.