INDUSTRY / SEGMENT
Jewelry / Luxury
ABOUT THIS PROJECT
Creative development & execution of brand repositioning for a luxury retailer established and known for their genuine sourcing of sustainable jewelry.View Complete Brand Style Guide
WHY IT MATTERS
This rebranding amplified D&H’s commitment to conserving artisanal craft while also taking them beyond their sustainability offering in a changing market where competing jewelers unethically “green-wash” their sourcing to gain an edge in sustainability pricing.