Rain Cosmetics Eye Shadow Collection

Client Brand

Industry / Segment / Brand Affiliation

Beauty / Prestige / Lifestyle

About this Project

Brand management & creative direction for a product launch of a new eye shadow collection. Produced all marketing touch points under a new creative direction for a more appealing brand positioning & personality that emphasized an edgy, sexy, playful, and fun brand experience. Touch points included packaging, display, print, digital, and campaign collateral.

Client Period

July 2010 — August 2013

Miss USA, Rain Cosmetics, Skins 6|2, The Cosmopolitan of Las Vegas