Glitterati Product Launch

Client Brand

Industry / Segment / Brand Affiliation

Beauty / Prestige / Lifestyle

About this Project

Brand management & creative direction for a makeup product launch. Produced all marketing touch points under a new creative direction for a more appealing brand positioning & personality that emphasized an edgy, playful, and fun brand experience. Touch points included packaging, display, print, and digital.

Client Period

July 2010 — August 2013

Rain Cosmetics