Brand Activation with Miss USA & Rain Cosmetics

Client Brand

Industry / Segment / Brand Affiliation

Beauty / Prestige / Lifestyle

About this Project

Brand management & creative direction for the official sponsorship of Miss USA for 3 consecutive years. Produced all marketing touch points under a new creative direction for a more appealing brand positioning & personality that emphasized an edgy, playful, and fun brand experience.

Client Period

July 2010 — August 2013

Beauty, Hospitality
Fashion Show Mall, Fremont Street Experience, Las Vegas, Miss Teen USA, Miss Universe, Miss USA, Rain Cosmetics