MAT Rebranding & Production

Client Brand

Industry / Segment / Brand Affiliation

Tech / Sports, Martial Arts / Lifestyle

About this Project

Brand management & creative direction for Martial Arts Technologies, whose largest client is the US OPEN. I carefully selected and implemented a remote software development team in Taiwan who worked tightly in unison with my front-end design team in Chicago. This allowed me to ensure that the brand identity and user experience of the apps and websites created by my two teams were not compromised by the budget and timelines of the client.

Client Period

October 2013 — July 2014

Martial Arts Technologies, MAT Action, U.S. Open