Beauty / Prestige / Lifestyle
Creative direction & production for a makeup campaign with Miss USA. Produced all sponsorship collateral under newly established brand identity guidelines for a more appealing brand positioning & personality that emphasized an edgy, playful, and fun brand experience. Touch points included packaging, display, print, and digital.
From this production, TLC televised a section featuring the behind the scenes process & results of shooting a makeup ad. TLC TV Network, Sin City Rules, 2013.
July 2010 — August 2013