Photography Production with Miss USA & TLC

Client Brand

in partnership with

Industry / Segment / Brand Affiliation

Beauty / Prestige / Lifestyle

About this Project

Creative direction & production for a makeup campaign with Miss USA. Produced all sponsorship collateral under newly established brand identity guidelines for a more appealing brand positioning & personality that emphasized an edgy, playful, and fun brand experience. Touch points included packaging, display, print, and digital.


From this production, TLC televised a section featuring the behind the scenes process & results of shooting a makeup ad. TLC TV Network, Sin City Rules, 2013.

Client Period

July 2010 — August 2013

Miss USA, Rain Cosmetics, TLC