SAP Italy: Sports Apparel Rebranding

Client Brand

Industry / Segment / Brand Affiliation

Fashion & Leather Goods / Sportswear / Lifestyle

About this Project

Brand introduction of an established high-end Italian sports fashion label into the United States & Canada. A new, high-end, imported brand approach and marketing strategy was needed for targeting North American Customers. Produced all marketing touch points under the new creative direction and brand experience. Touch points included promotional efforts, display, print, and digital.

Client Period

March 2014 — Present

SAP Italy