Snuglet by Tetrio

Client Brand


Industry / Segment / Brand Affiliation

Tech / Apple Accessories / Lifestyle

About this Project

Brand management, campaign development and creative production for Snuglet, a new Apple accessory designed to keep the MacBook power cable from falling out. By strategically unifying messaging/branding through its funding campaign, press, marketing & advertising efforts, Snuglet successfully surpassed its funding campaign goals, received press coverage from top-tier publications—including The New York Times and Yahoo Tech—and earned channels of retail distribution.

Client Period

April 2013 — October 2013

Snuglet, Tetrio