Tali Makeup Line Rebranding

Client Brand

Industry / Segment / Brand Affiliation

Beauty / Prestige / Lifestyle

About this Project

Development and implementation of a unique brand positioning & offering that dared change Tali Makeup's business model entirely, allowing them to donate an identical makeup product to women's shelters for every item purchased. This rebranding amplified their commitment to empowering confidence while also setting them apart in a hypercompetitive market.

Why it Matters

By the numbers, this rebranding allowed Tali Makeup to introduce higher price points to their existing customers across the entire product line, increasing their net margins despite their doubled cost of goods sold. Customer loyalty significantly increased with no significant loss of existing customers.

Client Period

November 2013 — Present

Tali Makeup