Beauty / Prestige / Lifestyle
Development and implementation of a unique brand positioning & offering that dared change Tali Makeup's business model entirely, allowing them to donate an identical makeup product to women's shelters for every item purchased. This rebranding amplified their commitment to empowering confidence while also setting them apart in a hypercompetitive market.
By the numbers, this rebranding allowed Tali Makeup to introduce higher price points to their existing customers across the entire product line, increasing their net margins despite their doubled cost of goods sold. Customer loyalty significantly increased with no significant loss of existing customers.
November 2013 — Present