About Me.

Propelling brand differentiation is my specialty.

Over the past 10 years, I’ve had the opportunity to art direct high-performing 360° digital campaigns for global retail best-sellers like Benefit Cosmetics (Louis Vuitton Moët Hennessy – LVMH), Kat Von D (LVMH), and Rodan+Fields.

My superpowers are bringing vision, strategy, and foresight through the creative process. I understand creative vision down to its execution, and I am not afraid to get down in the trenches. I love mentoring, empowering my team members to do their best work, and leading them by example: It’s okay to be a little odd, daydream big ideas, solve problems with a sense of humor, and laugh often along the journey.

Delivering brand experiences rich in storytelling is what I do best. I take pleasure in helping consumer brands who have an insatiable craving for rich storytelling and big ideas, no matter whether they are in tech, beauty, or somewhere in between. Because no extraordinary brand should ever be bland!

On every project I am involved in, I always aim at creating character—just like the long-lasting finishes of dark chocolate or fine wine, it’s the pleasing aftertaste left behind that sets my work apart from the competition.