INDUSTRY / SEGMENT
Beauty / Prestige
ABOUT THIS PROJECT
Art directed & produced Escher-inspired digital photography for Kat Von D Beauty (KENDO Brands, Louis Vuitton Moët Hennessy) for the relaunch of the Saint + Sinner Eau de Parfum, sold exclusively at Sephora.
WHY IT MATTERS
With 2 fragrances being launched—each carrying opposite but complimenting notes—the Creative Director called for developing a concept that shows the polarity of the two scents as well as the artistry inspiration behind the Kat Von D brand.