Everlasting: 360° Ad Campaign with Sephora
Email Campaign—Follow Up:
Email Campaign—Primary:
CLIENT BRAND
for
INDUSTRY / SEGMENT
Beauty / Prestige
ABOUT THIS PROJECT
Art Directed & produced $1.1M ad campaign for Kat Von D & Sephora (LVMH), in partnership with HEARST Media Group, NYLON, and POPSUGAR, for the launch of KVD’s new Everlasting Lip Collection, successfully delivering over 75 rich-media ad formats with a turnaround time of 3 weeks.
Campaign features 3 unique Rich Media Video Ads with Responsive HTML5/CSS3 Animations, in addition to 360° digital creative used across Paid Social, Email, and Ecommerce at Sephora.com & KatVonDBeauty.com.
WHY IT MATTERS
The content was so well received that Sephora decided to adopt it to animate the Visual Merchandising of gondolas & window displays at select flagship stores, including Dubai.
