ABOUT THIS PROJECT
Brand identity development for Wristcam, a wearable camera accessory for the Apple Watch. Inspired by the Space Age, the utopian brand experience delivers on the promise of decades past—after all, we’re supposed to own jetpacks and teleconference from our wrists by now!
WHY IT MATTERS
The brand identity required in-depth explorations of the Space Age to deliver a fun & iconic take on tech wearables. Simultaneously, the art direction had to work in synergy with Apple Watch co-branding. After several design, color, and CGI explorations, we developed a streamlined rendition of mid-century retrofuturism that is fun, sleek, noteworthy, and relevant to the 2020’s decade.