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Creative direction of 360° launch campaign for Wristcam, a wearable camera accessory for the Apple Watch. Inspired by the Space Age, the “Out of this World” campaign delivers on the promise of decades past—after all, we’re supposed to own jetpacks and teleconference from our wrists by now!
The brand identity required in-depth explorations of the Space Age to deliver a fun & iconic take on tech wearables. Simultaneously, the art direction had to work in synergy with Apple Watch co-branding. After several design, color, and CGI explorations, we developed a streamlined rendition of mid-century retrofuturism that is fun, sleek, noteworthy, and relevant to the 2020’s decade.
Landing Pages, Social Media Campaigns, Promotional Emails, Photo & Video Productions, CGI, and Visual Merchandising.
View Complete 360° Campaign Deck