Out of this World: 360° Campaign for Wristcam

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ABOUT THIS PROJECT

Creative direction of 360° launch campaign for Wristcam, a wearable camera accessory for the Apple Watch. Inspired by the Space Age, the “Out of this World” campaign delivers on the promise of decades past—after all, we’re supposed to own jetpacks and teleconference from our wrists by now!

DESKTOP
MOBILE
WHY IT MATTERS

The brand identity required in-depth explorations of the Space Age to deliver a fun & iconic take on tech wearables. Simultaneously, the art direction had to work in synergy with Apple Watch co-branding. After several design, color, and CGI explorations, we developed a streamlined rendition of mid-century retrofuturism that is fun, sleek, noteworthy, and relevant to the 2020’s decade.

PROJECT SCOPE

Landing Pages, Social Media Campaigns, Promotional Emails, Photo & Video Productions, CGI, and Visual Merchandising.